Wednesday, November 28, 2012

The Sum of "Sales Night"

Sales Night was a success!! With a full auditorium full of students, teachers, graduates and businessmen and women there were great speakers and an open place which great topics such as: debunking sales myths, the entrepreneurial side of sales, innovative technologies to effective sales, applying marketing concepts to sales, the future of selling, careers in sales and networking with sales representatives were discussed. 

Top Take-Aways:
  • Despite the name, sales is not "tricking" someone. Sales is essentially about building a personal relationship between a company/brand and a customer.
  • 77% of people in sales jobs enjoy going to work every day - a number that is significantly higher than that of the average profession - and only 7% of people in sales jobs dislike their work.
  • Sales really require soft skills and hard skills and balancing the two.
  • The sales profession is constantly changing. The idea of the used car salesmen and cold calls are become less important, while modern sales is becoming more about strategy, customer intimacy, and value propositions.
  • Many jobs include selling but do not have sales in the name. Just because "sales" isn't in a job title, doesn't mean that it's not fundamentally a sales job - customer service, donor relations, etc. are all in the sales family. 
  • While sales is an excellent profession in itself, it's also often used as a stepping stone for climbing the corporate ladder - most CEOs start off in sales.

Lots of valuable information was sold to the highest listener!

Tuesday, November 13, 2012

Sales Night 2012

Don't miss out on Sales Night this Thursday from 6-9pm in Pigott Auditorium! Even if you've never considered a career in sales, this is a great opportunity to learn more about business and to meet/network with managers from companies like AT&T, Sprint, Zones, and C.H. Robinson.

What: Sales Night 2012
When: Thursday, November 15. 6-8pm, Pigott Auditorium
Following the event will be a Networking Reception from 8-9pm

Sales Night provides a unique opportunity for Seattle University students to find out more about careers in sales and interact with alumni:
  • Learn more about the sales function from speakers and panelists from, Starbucks,, Seattle Public Radio, and other organizations.
  • Participate in a sales networking reception where you can meet recruiters who hire full-time sales professionals and/or interns.

Sunday, October 28, 2012

First Meeting = Success!

Thanks to everyone who attended our first meeting of the year! Getting involved in campus activities early on in your college careers will open many resources and opportunities, so kudos for starting the year strong!
We ran out of time at the end of the meeting, but I wanted to elaborate on a few upcoming events that may be of interest to you.
Sales Night
First off, we have SU's first (annual?) Sales Night. The event will be Thursday, November 15 from 6-8pm in the Pigott Auditorium, followed by a Networking Reception from 8-9pm.
Sales Night provides a unique opportunity for SU students to find out more about careers in sales and interat with alumni and hiring managers from, Starbucks,, Seattle Public Radio, and other organizations. Even if you have never considered a career in sales, I highly encourage you to attend this event as marketers work side-by-side with sales representatives. It's a fantastic opportunity to practice your networking, and, who knows, maybe some of the organizations may even be recruiting (AT&T, anyone?).
If you have any questions about SU Sales Night 2012, please contact the Albers Placement Center by stopping by Pigott 331, calling 206.296.5687, or emailing I've also attached the flyer which has a list of sponsors that will be attending.
Campus Ministry
Second, Marketing Club is proud to be working with Campus Ministry on an exciting market research/brand identity project. We will be working directly with CM to design and execute a marketing plan from start to finish. This is a large project, and we're hoping to get as much help as possible, so if you have any interest in market research, promotions, graphic design, consulting, or just want to get involved and meet other club members, we'd love to work with you on this project!
We will be holding a brainstorming session on Thursday, November 8 from 12:25-1:25pm to go over our objective. If interested, please contact Mustafa Abid, VP of Service, at We will send out more information shortly with the meeting location and other key details.
Upcoming events can also be found on our FB: Please 'like' our page and feel free to invite your friends to upcoming events!
Other than that, we're glad you were able to make our first meeting and loved your feedback and suggestions! It looks like we have a very strong club for this year, and we hope to be able to work with all of you on future projects and events.
Have any recommendations or know of any projects the Marketing Club should take on? Let us know!
Thanks and have a great Halloween!
Seattle University Marketing Club

"Careers in Marketing" Panel Recap

(Top: Eric, David, Monica, Lin, Julia; Bottom: Fun items provided by Waggner and Edstrom!)

Despite being on a Monday afternoon, during the common lunch period, there was a great turnout for the Seattle University Alumni now working at Waggner & Edstrom Worldwide:
Monica Brown: Senior Account Executive, graduated in 2004  
Rickey Bird: Senior Account Executive, graduated in 2006
David Byrd: Account Coordinator, graduated in 2006
Each openly talked about their career experiences since since graduating, especially during the time in which they dealt first-hand with their career choices as the economic rescission hit, and each had great advice that can be used for any business major from a first-year to their last year.
Top Take-Always:
--Know that it can take time to get on the "track" to the career you want; be patient
--Agency-style positions: Clients, project based, you = the brand  VS. In-house positions: Departmental, 1 focus, tool for product sales
--What's important? Internships. Online presence. Read a lot, Learn the language.
--Waggner & Edstrom's internship position hires about 85% of their interns!
--You've heard it once, and you'll hear it again: It's all about who you know - networking!
--In an interview, do some research and have an opinion!
--Know that you probably won't have a job in exactly what you study in school, be flexible
--Be receptive to criticism

Monday, October 15, 2012

Careers in Marketing Panel

"Careers in Marketing" Alumni Panel
When: Monday, October 22, 2012
12:30 - 1:30pm
Pigott 201

The SU Marketing Club is proud to sponsor the upcoming "Careers in Marketing" panel, put on by the Albers Placement Center.

Join us next Monday to learn from a panel of Seattle University Alumni with 4+ years of career experiences in advertising, public relations, and corporate marketing!

The panel will consist of Rickey Bird (class of 2006), Monica Brown (class of 2004), and David Byrd (class of 2006), all of whom have enjoyed great success in the marketing industry at companies like Microsoft and Seattle Times. They are currently account executives at Waggener Edstrom Worldwide, a Seattle-based public relations firm with 17 offices across the globe.

We strongly encourage you to attend this panel on Monday, Oct. 22 to hear their advice to current students (after all, it wasn't too long ago that they were in your shoes) and to ask questions of your own about the world after university.

Hope to see you there!

Monday, September 17, 2012

Welcome New Students!

The Seattle University Marketing Club would like to welcome the class of 2016 and wishes everyone an exciting start of term!

The Marketing Club is proud to serve as a resource for students of all grades and majors through the advancement of one's professional, academic, and social life, and hopes that you will be able to join us for our exciting, upcoming executive speakers, headquarter tours, and social events! We look forward to getting to know you better throughout this year, and we highly encourage you to talk to one of the officers, drop us an email, or post a comment on our Facebook page with any feedback or suggestions on how the Marketing Club can better serve you.

Thanks, and welcome to Seattle University!

P.S.: Stop by our table at the Albers New Student Orientation and the Club Fair!

Tuesday, May 15, 2012

End of the Year Recap

We just wrapped up our last club meeting of the year and have some big news to share with everyone who couldn't make it.

First, we were joined by Dean Phillips and the marketing faculty to present the senior awards to past president William Tsang (club leadership) and Zena Shelton and Anna Klutho (academics). So huge congrats to all of them!

Dean Phillips then introduced Jim Sinegal, co-founder of Costco, who spoke to the club about his experience as an entrepreneur and the value proposition that has made Costco so successful. Both funny and inspirational, Jim Sinegal fantastically wrapped up our last meeting of the year and we hope to work with him more in the future with his new position at Albers.

We also announced the newly elected 2012-2013 marketing club board! Returning officers are Lin Wilson (President), Alex Walz, Kalison Shilvock, Elyse Graf, Maddy Williams, and Xiao "Fiona" Fu. Newly elected officers are Paul Singh, Eric Beekman, Julia Paleski, and Mustafa Abid. Marketing professor Jay Lambe will be taking on the role of the new club Advisor. We have some great plans for next year and look forward to starting off Fall quarter at a sprint!

And finally, with less than a month of school left, I'd like to thank our graduating marketing club officers - William Tsang (President), Zena Shelton, and Max Stowell - as well our faculty advisor, Dr. Toh, as he departs for his permanent cruise. Thanks for a great year!

Sunday, May 6, 2012

The Power of Marketing

Every so often you see a video on YouTube so heart-warming or so thought-provoking that you just have to share it. And today, I was in the library studying for two upcoming midterms and writing an essay on the impact of the transcendentalism movement on the American identity... so naturally, I was procrastinating on YouTube long enough to find two incredible videos to share with you all. :)

The first video shows a South African burger joint's unconventional and inspiring approach to marketing. To raise awareness of their new braille menus, the burger joint, Wimpy, created 15 burgers for the visually impaired, each with an engraved description of the burger spelt out in braille using sesame seeds. This seemingly small gesture went viral within the visually impaired community, ultimately spreading to over 800,000 sight disabled people who now recognize Wimpy as a blind-friendly restaurant.

The second video shows the power of wording, how the same message, worded differently, can have very different meanings for your audience. As a marketing major and English minor, I'm fascinated by this phenomenon and fully believe that a strong message is instrumental for succeeding in today's trend of increasingly content-based marketing with Twitter, Facbeook, and all the other emerging vehicles of personalized communication.

Both of these videos are true testaments to the power of creative marketing and really show how marketing is so much more than just revenue-maximizing. Enjoy!

Friday, April 20, 2012

Marketing Club Tours the Bill & Melinda Gates Foundation

The Marketing Club will be touring the Bill and Melinda Gates Foundation on April 27 from 12:30-3:30. Free lunches and transportation will be provided for those who attend. Don't miss out on the opportunity to understand the marketing concepts behind this internationally known foundation with a chance to tour their brand new headquarter office. All majors are invited to attend. For sign-ups and other questions, contact Lin Wilson at

The following excerpt provides a brief overview of the foundation's mission:
"Guided by the belief that every life has equal value, the Bill & Melinda Gates Foundation works to help all people lead healthy, productive lives. In developing countries, it focuses on improving people’s health and giving them the chance to lift themselves out of hunger and extreme poverty. In the United States, it seeks to ensure that all people—especially those with the fewest resources—have access to the opportunities they need to succeed in school and life. Based in Seattle, Washington, the foundation is led by CEO Jeff Raikes and Co-chair William H. Gates Sr., under the direction of Bill and Melinda Gates and Warren Buffett."

An overview of the various types of grants provided by the B&MGF.


Saturday, April 14, 2012


Welcome to the brand new Seattle University Marketing Club blog! Momentarily, our club president Lin Wilson will lay out what she has in mind for the blog as well as some excited plans for the remainder of Spring Quarter and the upcoming academic year.

On a different subject, we'd like to thank everyone who came to our last club meeting. You guys all had some great questions, and I hope you learned a lot from our guest speaker, John Rostas, the COO of BDA, Inc. Mr. Rostas shared some great leadership and career advice with the club that we encourage everyone to review by downloading his PowerPoint:

We also discussed two possible Spring events at our meeting: a trip to the zoo or a tour of the Bill & Melinda Gates Foundation. The latter was by far the more popular option, so stay tuned for event details!

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