tag:blogger.com,1999:blog-88823899087346807522024-03-12T19:21:42.590-07:00Seattle University Marketing Club BlogSU Marketing Clubhttp://www.blogger.com/profile/08716999864354196031noreply@blogger.comBlogger23125tag:blogger.com,1999:blog-8882389908734680752.post-4230445160846212362013-06-01T15:44:00.000-07:002013-06-01T15:44:07.793-07:00Thanks for another successful year!<div dir="ltr" style="text-align: left;" trbidi="on">
Thanks to guest speaker Robbie Bach and all those who attended Marketing Club's last meeting of the year! Robbie Bach, former President of Microsoft's Entertainment Division, gave the club some great advice on the importance of goal setting and value propositions. At the meeting, the club also recognized its graduating seniors and award recipients Andre Wyatt (academic excellence) and Lin Wilson (leadership).<br />
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Special thanks to graduating seniors Lin Wilson, Kalison Shilvock, Elyse Graf, and Paul Singh for all their hard work as officers!<br />
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In addition, we introduced the 2013-2014 Marketing Club Executive Board as follows:<br />
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President - Alex Walz<br />
Executive Vice President - Eric Beekman<br />
VP Finance - Spencer Larsen<br />
VP Membership - Jonathan Parsay<br />
VP Operations - Ernest Kao<br />
VP Promotions - Julia Paleski<br />
VP Public Relations - Cameron Hathaway<br />
VP Service - Linda K. Diep</blockquote>
Here's to an end of a great year and the promise of another great year ahead with the new executive board!</div>
Alex Walzhttp://www.blogger.com/profile/02171735405384376884noreply@blogger.com0tag:blogger.com,1999:blog-8882389908734680752.post-88162819681600041522013-05-23T12:23:00.000-07:002013-05-23T12:23:11.504-07:00Marketing Club Hosts Robbie Bach<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-9gF6fEf-iGA/UZ5sSZ-n6RI/AAAAAAAAAEs/aF3xZl4Qk-o/s1600/robbiebach.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://4.bp.blogspot.com/-9gF6fEf-iGA/UZ5sSZ-n6RI/AAAAAAAAAEs/aF3xZl4Qk-o/s400/robbiebach.jpg" width="300" /></a></div>
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Join us for our last meeting of the year!</div>
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When: Thursday, May 30, 2013. 12:30-1:30pm.</div>
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Where: PIGT 100</div>
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Marketing Club is proud to host guest speaker Robbie Bach, former president of Microsoft's entertainment division and Chief Xbox Officer. Robbie spoke to the club two years ago and is a very entertaining and enlightening speaker. There will also be time for Q&A if you have any questions for Robbie.</div>
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In addition, we will be presenting senior awards and recognizing the 2013-2014 executive board.</div>
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Lunch will be provided.</div>
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Alex Walzhttp://www.blogger.com/profile/02171735405384376884noreply@blogger.com0tag:blogger.com,1999:blog-8882389908734680752.post-76995898066376766612013-04-13T16:12:00.001-07:002013-04-13T16:12:36.542-07:00Third Annual Sales Competition<br />
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<span style="font-family: Arial, sans-serif; font-size: 10pt;"><span style="color: white;">To All SU Undergrads: Please consider participating in the 3rd Annual Sales Competition for Seattle University.</span></span></div>
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<span style="color: white; font-family: Arial; font-size: x-small;"><span dir="ltr"><span style="font-size: x-small;"><span style="font-size: 10pt;">To get information about participating (& Pizza) & to sign-up if interested--> attend </span></span><span style="font-size: x-small;"><span style="font-size: 10pt;"><u>either</u></span></span><span style="font-size: x-small;"><span style="font-size: 10pt;"> Kick-Off Meeting Option below:</span></span></span></span></div>
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<span style="font-family: Times New Roman,serif;"><b>Kick-Off Meeting </b></span><span style="font-family: Times New Roman,serif;"><b><u>Option 1</u></b></span><span style="font-family: Times New Roman,serif;"><b>: Thur April 18</b></span><span style="font-family: Times New Roman,serif;"><b><sup>th</sup></b></span><span style="font-family: Times New Roman,serif;"><b> (12:30-1:20pm) Pigott 103</b></span></div>
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<span style="font-family: Times New Roman,serif;"><b>Kick-Off Meeting </b></span><span style="font-family: Times New Roman,serif;"><b><u>Option 2</u></b></span><span style="font-family: Times New Roman,serif;"><b>: Fri April 19</b></span><span style="font-family: Times New Roman,serif;"><b><sup>th </sup></b></span><span style="font-family: Times New Roman,serif;"><b>(2:00-2:50pm) Pigott 103</b></span></div>
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<span style="color: white; font-family: Arial; font-size: x-small;"><span dir="ltr"><span style="font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10pt;"><b><u>At the Kick-Off Meeting</u></b></span></span><span style="font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10pt;">:</span></span></span></span></div>
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<span style="color: white; font-family: Arial; font-size: x-small;"><span dir="ltr"><ul style="margin-bottom: 14pt; margin-top: 0px;">
<li style="margin: 0px;"><span style="font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10pt;">Information about participation provided.</span></span></li>
<li style="margin: 0px;"><span style="font-size: x-small;"><span style="font-size: 10pt;">Questions about participation answered.</span></span></li>
<li style="margin: 0px;"><span style="font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10pt;">Instructions and BTB Sales Case provided.</span></span></li>
<li style="margin: 0px;"><span style="font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10pt;">Scoring Rubric provided.</span></span></li>
<li style="margin: 0px;"><span style="font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10pt;">Sign-up for Role-Play Time-Slots (for Round 1 & Round 2).</span></span><ul style="margin-top: 0px;">
<li style="margin: 0px;"><span style="font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10pt;">Round 1 (Sales Interview): </span></span><span style="font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10pt;"> </span></span><span style="font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10pt;"> </span></span><span style="font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10pt;"><u>April 26 (Friday)</u></span></span><span style="font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10pt;">.</span></span></li>
<li style="margin: 0px;"><span style="font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10pt;">Round 2 (Sales Presentation): </span></span><span style="font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10pt;"> </span></span><span style="font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10pt;"><u>April 29 (Monday)</u></span></span><span style="font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10pt;">.</span></span></li>
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<span style="color: white; font-family: Arial; font-size: xx-small;"><span dir="ltr" style="font-size: 13px;"><span style="font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10pt;"><b><u>Why you should participate</u></b></span></span><span style="font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10pt;">:</span></span></span></span></div>
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<span style="color: white; font-family: Arial; font-size: xx-small;"><span dir="ltr" style="font-size: 13px;"> </span></span></div>
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<span style="color: white; font-family: Arial; font-size: xx-small;"><span dir="ltr" style="font-size: 13px;"><ul style="margin-bottom: 14pt; margin-top: 0px;">
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<span style="font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10pt;"><span style="font-family: Arial,sans-serif;"><b>Awards</b></span><span style="font-family: Arial,sans-serif;">:</span></span></span></div>
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<span style="font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10pt;">1st prize: <b>$1,000.00</b> + <b>iPad</b>.</span></span></div>
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<li style="margin: 0px 0px 10pt;"><span style="font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10pt;">2nd prize: </span></span><span style="font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10pt;"><b>$750.00</b></span></span></li>
<li style="margin: 0px 0px 10pt;"><span style="font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10pt;">3rd prize: </span></span><span style="font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10pt;"> </span></span><span style="font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10pt;"><b>$500</b></span></span><b>.00</b></li>
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<li style="margin: 0px 0px 10pt;"><span style="font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10pt;"><b>Great Networking Opportunity</b></span></span><span style="font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10pt;">:</span></span> <ul>
<li style="margin: 0px 0px 10pt;"><span style="font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10pt;">Sales Executives from </span></span><span style="font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10pt;"><b>Google</b></span></span><span style="font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10pt;"> </span></span><span style="font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10pt;"><u>and</u></span></span><span style="font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10pt;"> </span></span><span style="font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10pt;"><b>Microsoft</b></span></span><span style="font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10pt;"> </span></span><span style="font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10pt;"><u>and</u></span></span><span style="font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10pt;"> </span></span><span style="font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10pt;"><b>AT&T</b></span></span><span style="font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10pt;"> will be Competition Judges.</span></span></li>
<li style="margin: 0px 0px 10pt;"><span style="font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10pt;">Other Companies participating as well.</span></span></li>
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<span style="font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10pt;">Awards and Networking Night: May 17 (Friday).</span></span></div>
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<li style="margin: 0px 0px 10pt;"><span style="font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10pt;"><b>Will look good on your Resume </b></span></span><span style="font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10pt;">-- regardless of how you place.</span></span><ul>
<li style="margin: 0px 0px 10pt;"><span style="font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10pt;">& </span></span><span style="font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10pt;"><b>will look </b></span></span><span style="font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10pt;"><b><u>really good</u></b></span></span><span style="font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10pt;"><b> on your Resume </b></span></span><span style="font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10pt;"><b><u>if you get 1st, 2nd or 3rd place</u></b></span></span><span style="font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10pt;">.</span></span></li>
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<span style="color: white; font-family: Arial; font-size: x-small;"> </span></div>
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<span style="color: white; font-family: Arial; font-size: x-small;"><span style="font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10pt;"><b><u>If you have any questions feel free to contact Domina Lasich at Northwest Mutual</u></b></span></span><span style="font-family: Arial,sans-serif; font-size: x-small;"><span style="font-size: 10pt;">:</span></span></span></div>
<ul style="font-family: 'Segoe UI', Helvetica, Arial, sans-serif; margin-bottom: 14pt; margin-top: 14pt;"><span style="color: white; font-family: Arial; font-size: x-small;">
<li><div style="margin: 0px 0px 10pt;">
<a href="https://owa.seattleu.edu/owa/redir.aspx?C=tSprC6PzkUKwTSoesEdZCiND54PsC9AIgUj-lKcz_TbxOj0rTUVot8y3AZWp4mrDDMNTf9n81r0.&URL=mailto%3aDomina.Lasich%40nmfn.com" target="_blank"><span style="font-size: x-small;"><span style="font-size: 10pt;">Domina.Lasich@nmfn.com</span></span></a><span style="font-size: x-small;"><span style="font-size: 10pt;"> (206-777-3449)</span></span></div>
</li>
</span></ul>
Alex Walzhttp://www.blogger.com/profile/02171735405384376884noreply@blogger.com0tag:blogger.com,1999:blog-8882389908734680752.post-89545358847853590382013-04-07T22:50:00.000-07:002013-04-08T08:27:49.641-07:00Join the Executive Team!<div class="x_MsoTitle" style="font-family: Tahoma; margin: 0in 0in 0pt;">
The SU Marketing Club is looking for officers for the 2013-2013 school year and wants to extend an invitation to all business majors looking to gain leadership skills while having a great opportunity to learn more about the logistics behind Marketing!</div>
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<b>Open Positions:</b></div>
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<li><span style="font-family: Tahoma;">President</span></li>
<li><span style="font-family: Tahoma;">Vice President</span></li>
<li><span style="font-family: Tahoma;">Finance Director</span></li>
<li><span style="font-family: Tahoma;">Membership Director</span></li>
<li><span style="font-family: Tahoma;">Operations Director</span></li>
<li><span style="font-family: Tahoma;">Promotions Director</span></li>
<li><span style="font-family: Tahoma;">Public Relations Director</span></li>
<li><span style="font-family: Tahoma;">Service Director</span></li>
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<span style="color: #444444; font-family: Tahoma;"><strong><br /></strong></span><span style="color: white; font-family: Tahoma;"><strong>Who</strong>: YOU!</span><br />
<span style="color: white; font-family: Tahoma;"><strong>What</strong>: Marketing Club Officer</span></div>
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<span style="color: white; font-family: Tahoma;"><strong>When</strong>: 2013-2014 school year</span></div>
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<span style="color: white;"><span style="font-family: Tahoma;"><strong>How</strong>: Open the attachment </span><span style="font-family: Tahoma;">(</span><a href="http://students.seattleu.edu/clubs/marketing/MCExecApp.doc">MCExecApp.doc</a>) and fill out the Marketing Club Officer Application today to be part of our highly active Alber's Business Club on campus by fulfilling a more pivotal role as an officer!</span><br />
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<span style="color: white;">(If the above download link is not working, try right clicking it and "save link as" or email members@sumarketingclub.com for the form.)</span></div>
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<span style="color: white; font-family: Tahoma;"><strong>Details</strong>: E-mail completed application and resume to: <a href="mailto:members@sumarketingclub.com">members@sumarketingclub.com</a> NO LATER than April 25 by 5:00 PM.</span></div>
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<span style="color: white; font-family: Tahoma;">(Cover letter is optional)</span></div>
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<span style="font-family: Tahoma;"><span style="color: white; font-family: tahoma;">If you have any further questions, don't hesitate to reach out to us.<br />Also, if you would like to stay in the loop for all things related to the Marketing Club be sure to 'like' our <a href="https://www.facebook.com/sumarketingclub">Facebook page</a> and/or visit our <a href="http://www.sumarketingclub.com/" target="_blank">Marketing Webpage </a>to see who your current officers are!</span></span></div>
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Alex Walzhttp://www.blogger.com/profile/02171735405384376884noreply@blogger.com0tag:blogger.com,1999:blog-8882389908734680752.post-27073598469709874972013-04-07T22:40:00.003-07:002013-04-07T22:40:57.851-07:00Theo Chocolate Tour<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-XK3Br1Q0Xbo/UWJX0q8JDiI/AAAAAAAAAAo/b003Pijvafw/s1600/575644_551248641582268_1215787743_n.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="http://3.bp.blogspot.com/-XK3Br1Q0Xbo/UWJX0q8JDiI/AAAAAAAAAAo/b003Pijvafw/s320/575644_551248641582268_1215787743_n.jpg" width="320" /></a></div>
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Marketing Club just got back from a very successful tour of Theo Chocolate, Seattle's original chocolate factory. We learned about the operations of one of America's only bean-to-bar chocolate factories and tasted delicious chocolate every step of the way, from Venezuelan dark chocolate to coconut curry chocolate to a whiskey ganache.<br />
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Thanks to everyone who went and hope you enjoyed all the free chocolate!SU Marketing Clubhttp://www.blogger.com/profile/08716999864354196031noreply@blogger.com0tag:blogger.com,1999:blog-8882389908734680752.post-79949081588956007682013-03-04T20:43:00.000-08:002013-03-04T20:43:21.920-08:00Marketing Club hosts Bryan Richardson!<div class="separator" style="clear: both; text-align: center;">
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<span style="color: white; font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 13px; line-height: 16px; text-align: left;">Join Marketing Club for our next meeting with executive speaker Bryan Richardson, director of Interaction Design at Varolii Corporation! With more than thirty years of experience in visual graphics, innovative sound design, and brand identity, Bryan Richardson leads Varolii in its unique approach to customer interaction and relations management and was recently recognized with the Customer Interaction Solutions 2011 Speech Technology Excellence Award by Technology Marketing Corporation (TMC). </span></div>
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<span style="color: white; font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 13px; line-height: 16px; text-align: left;">Join us <u><b>Thursday, March 7 from 12:20-1:20 in Pigott 103 </b></u>to hear Bryan speak about his experience and advice to students interested in marketing, sales, public relations, or information technology. As always, free food will be provided - Jimmy John's, anyone?</span></div>
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<span style="color: white; font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 13px; line-height: 16px; text-align: left;">Not familiar with Varolii or Customer Interaction Management? Check out the awesome video below for some background information before the meeting!</span></div>
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Alex Walzhttp://www.blogger.com/profile/02171735405384376884noreply@blogger.com0tag:blogger.com,1999:blog-8882389908734680752.post-88044648358039448632013-02-25T19:05:00.000-08:002013-02-25T19:05:19.794-08:00Join us for The Greatest Movie Ever Sold!<div class="separator" style="clear: both; text-align: left;">
Join Marketing Club tomorrow (Tuesday, February 26) from 6-8pm in Bannan 102 to watch Morgan Spurlock's hilarious new documentary on product placement and the advertising industry!</div>
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<br />Alex Walzhttp://www.blogger.com/profile/02171735405384376884noreply@blogger.com0tag:blogger.com,1999:blog-8882389908734680752.post-49910880237090694272013-02-25T13:25:00.001-08:002013-02-25T13:25:14.794-08:00Participate in a market research survey!<span style="font-family: Tahoma;"></span><br />
<span style="font-family: Tahoma;"><span style="color: white;">Hey Redhawks,<br /><br />In case you missed Marketing Club's tabling last week, we have a very exciting project we'd like to share with you! We are teaming up with Campus Ministry to conduct some market research on how students perceive the organization, its promotions, and its breadth of programs. The results of this research will give us a better idea of what CM is doing right and in what areas it could improve, and eventually, we hope to work with CM to provide a marketing strategy and events more catered to your interests.</span></span><br />
<span style="font-family: Tahoma;"><span style="color: white;"><br />A committee of marketing club members have designed a survey to measure these perspectives and we'd be extremely grateful if you could take two minutes to fill it out. Not only will your input help improve campus life, but Campus Ministry is offering an additional incentive by providing gift cards to popular Capitol Hill hangouts. <strong>Any survey responses provided before March 1 will be entered into a drawing for one of three $25 gift cards to Cupcake Royale, Stumptown Coffee, or Piecora's Pizza.</strong></span></span><br />
<span style="font-family: Tahoma;"><span style="color: white;"><b><br /></b><strong><u>Complete the survey online at:</u></strong> <a href="https://owa.seattleu.edu/owa/redir.aspx?C=n_6avhEdR0aTZWcLPorXfmRb4ngT589IrLcqHPFphzFU5cOMcQPF42F8tCnAxsmJQHY2NHLN8ho.&URL=http%3a%2f%2fstudentvoice.com%2fsu%2fcampusministrystudentperceptions" target="_blank">http://studentvoice.com/su/campusministrystudentperceptions</a></span></span><br />
<span style="font-family: Tahoma;"><span style="color: white;"><span style="font-family: Tahoma;"><br /></span><span style="font-family: Tahoma;">Best regards,</span><span style="font-family: Tahoma;">SU Marketing Club, Service Committee</span></span></span><br />
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</span>Alex Walzhttp://www.blogger.com/profile/02171735405384376884noreply@blogger.com0tag:blogger.com,1999:blog-8882389908734680752.post-54542043869971019522013-02-10T22:25:00.000-08:002013-02-10T22:25:03.441-08:00A Visit to Boeing<div dir="ltr" style="text-align: left;" trbidi="on">
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The Marketing Club had the incredible opportunity to tour Boeing's Everett plant last Friday and got to see (a tiny portion of) the largest building in the world. We learned about the history of this nearly one-hundred-year-old company and saw firsthand how it pioneered six sigma and lean production and mastered logistics to become one of the largest global aircraft manufacturers and the second largest aerospace and defense contractor in the world.<br />
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A big thank you to everyone who participated in the tour! Have an idea of another local company for Marketing Club to tour? Email us at <a href="mailto:members@sumarketingclub.com">members@sumarketingclub.com</a> !</div>
Alex Walzhttp://www.blogger.com/profile/02171735405384376884noreply@blogger.com0tag:blogger.com,1999:blog-8882389908734680752.post-21652361428902445822013-02-04T14:47:00.001-08:002013-02-04T14:47:15.363-08:00A Pleasure with Piecora’s Pizza<div dir="ltr" style="text-align: left;" trbidi="on">
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Family owned and operated since 1982, <a href="https://owa.seattleu.edu/owa/redir.aspx?C=bc1gEPdAYEqfTqB1W4CZ6RDEB8i_1s9Izhizt6_UCwYow-oWKVdF8k-UxY9H8zQhaKKs0qx0gQw.&URL=http%3a%2f%2fwww.piecoras.com%2f">Piecoras Pizza</a> is the "slice of New York in Seattle." </div>
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As a local businessman and entrepreneur, Danny Piecora spoke to Marketing Club to explain his experience about starting his successful business and how his marketing strategy is what drives his business.</div>
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<a href="http://1.bp.blogspot.com/-CbpwaFHC6lU/URA5bpCkphI/AAAAAAAAAEA/GL-uP1l4juw/s1600/IMG_20130130_034813.jpg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="http://1.bp.blogspot.com/-CbpwaFHC6lU/URA5bpCkphI/AAAAAAAAAEA/GL-uP1l4juw/s200/IMG_20130130_034813.jpg" width="200" /></a>Simple and to the point Mr. Piecora spoke from his heart and his family in which from our executive team our top take always included:</div>
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<li>Danny's strategies were a refreshing change from the by-the-book rules for operating a business that we are always taught. He reminded us that overall, what matters most is that the business is connected with the customer and the customer likes the product.</li>
<li>The way to get attention is to get your customer to taste the product (handing pizza out to stopped cars.</li>
<li>Couponing isn’t always a good thing, because it reflects the kind of customers you expect and want.</li>
<li>It's all about the supply chain - ingredients make all the difference in the competitive restaurant industry.</li>
<li>“Prepare to go out of business”- if it doesn't work the first time with a business, learn from it and try again.</li>
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Alex Walzhttp://www.blogger.com/profile/02171735405384376884noreply@blogger.com0tag:blogger.com,1999:blog-8882389908734680752.post-13577120763693394542013-01-22T12:11:00.003-08:002013-01-22T12:13:13.177-08:00Tour the new Boeing Plant!<div dir="ltr" style="text-align: left;" trbidi="on">
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Join the Marketing Club in our upcoming tour of the all-new Boeing plant in Everett! The tour will be on February 8th from 12:00-4:00pm, and lunch and transportation will be provided. The tour will revolve around Boeing's operations strategy and its new assembly line.</div>
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Tickets are $10 (originally a $25 value) and are first-come, first-serve. To reserve a spot, email <a href="mailto:members@sumarketingclub.com">members@sumarketingclub.com</a> or speak to one of the officers at our meeting this Thursday.<br />
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For more information, check out the event listing on our <a href="http://www.facebook.com/events/323903917711357/">Facebook</a>.</div>
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Alex Walzhttp://www.blogger.com/profile/02171735405384376884noreply@blogger.com0tag:blogger.com,1999:blog-8882389908734680752.post-69630292140469279022013-01-15T09:36:00.000-08:002013-01-15T09:37:28.584-08:00Piecora's Pizza comes to SU!<div dir="ltr" style="text-align: left;" trbidi="on">
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The Marketing Club is excited to welcome Danny Piecora to speak at the club's next meeting on Thursday, January 24 from 12:20 to 1:20. Danny Piecora is the founder of Piecora's Pizza, Capitol Hill's hottest pizza joint, and will share with the club his experience in entrepreneurship and business management.<br />
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The meeting will be in Piggott 103 on January 24 from 12:20-1:20. Come hungry as Piecora's Pizza will be served.<br />
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Be sure to check out<a href="http://www.seattlepi.com/business/article/Piecora-seasons-pizza-with-humor-1259450.php"> this article on Seattle PI</a> to learn more about Piecora before the meeting!</div>
Alex Walzhttp://www.blogger.com/profile/02171735405384376884noreply@blogger.com0tag:blogger.com,1999:blog-8882389908734680752.post-17937810374941025972013-01-04T17:03:00.002-08:002013-01-04T17:03:31.242-08:00Happy New Year!<div dir="ltr" style="text-align: left;" trbidi="on">
Marketing Club wishes you a happy 2013 as we reign the new year with exciting speakers, events, and meetings! Stay tuned to learn what we have planned for Winter Quarter and how to get involved!</div>
Alex Walzhttp://www.blogger.com/profile/02171735405384376884noreply@blogger.com0tag:blogger.com,1999:blog-8882389908734680752.post-42831500820959705392012-11-28T18:01:00.001-08:002012-11-28T18:02:18.111-08:00The Sum of "Sales Night"<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="color: white; font-family: 'Times New Roman'; font-size: 12px;">Sales Night was a success!! With a full auditorium full of students, teachers, graduates and businessmen and women there were great speakers and an open place which great topics such as: debunking sales myths, the entrepreneurial side of sales, innovative technologies to effective sales, applying marketing concepts to sales, the future of selling, careers in sales and networking with sales representatives were discussed. </span><br />
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<span style="color: white;">Top Take-Aways:</span></div>
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<li style="font-family: 'Times New Roman'; font-size: 12px; margin: 0px;"><span style="color: white;">Despite the name, sales is not "tricking" someone. Sales is essentially about building a personal relationship between a company/brand and a customer.</span></li>
<li style="font-family: 'Times New Roman'; font-size: 12px; margin: 0px;"><span style="color: white;">77% of people in sales jobs enjoy going to work every day - a number that is significantly higher than that of the average profession - and only 7% of people in sales jobs dislike their work.</span></li>
<li style="font-family: 'Times New Roman'; font-size: 12px; margin: 0px;"><span style="color: white;">Sales really require soft skills and hard skills and balancing the two.</span></li>
<li style="font-family: 'Times New Roman'; font-size: 12px; margin: 0px;"><span style="color: white;">The sales profession is constantly changing. The idea of the used car salesmen and cold calls are become less important, while modern sales is becoming more about strategy, customer intimacy, and value propositions.</span></li>
<li style="font-family: 'Times New Roman'; font-size: 12px; margin: 0px;"><span style="color: white;">Many jobs include selling but do not have sales in the name. Just because "sales" isn't in a job title, doesn't mean that it's not fundamentally a sales job - customer service, donor relations, etc. are all in the sales family. </span></li>
<li style="font-family: 'Times New Roman'; font-size: 12px; margin: 0px;"><span style="color: white;">While sales is an excellent profession in itself, it's also often used as a stepping stone for climbing the corporate ladder - most CEOs start off in sales.</span></li>
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<span style="color: white;">Lots of valuable information was sold to the highest listener!</span></div>
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Alex Walzhttp://www.blogger.com/profile/02171735405384376884noreply@blogger.com0tag:blogger.com,1999:blog-8882389908734680752.post-67847625728169293522012-11-13T21:09:00.001-08:002012-11-13T21:13:18.844-08:00Sales Night 2012<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 13px; line-height: 18px; text-align: left;"><span style="color: white;">Don't miss out on Sales Night this Thursday from 6-9pm in Pigott Auditorium! Even if you've never considered a career in sales, this is a great opportunity to learn more about business and to meet/network with managers from companies like AT&T, Sprint, Zones, and C.H. Robinson.</span></span></div>
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<span style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 13px; line-height: 16px; text-align: left;"><span style="color: white;">What: Sales Night 2012</span></span></div>
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<span style="color: white;"><span style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 13px; line-height: 16px; text-align: left;">When: Thursday, November 15. 6-8pm, Pigott Auditorium</span></span></div>
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Following the event will be a Networking Reception from 8-9pm</div>
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<span style="color: white;"><span style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 13px; line-height: 16px; text-align: left;">Sales Night provides a unique opportunity for Seattle University students to find out more about careers in sales and interact with alumni:</span></span></div>
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<li>Learn more about the sales function from speakers and panelists from Salesforce.com, Starbucks, Amazon.com, Seattle Public Radio, and other organizations.</li>
<li>Participate in a sales networking reception where you can meet recruiters who hire full-time sales professionals and/or interns.</li>
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Alex Walzhttp://www.blogger.com/profile/02171735405384376884noreply@blogger.com0tag:blogger.com,1999:blog-8882389908734680752.post-30445135196887171272012-10-28T16:57:00.001-07:002012-10-28T16:57:09.684-07:00First Meeting = Success!<br />
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<span style="font-family: Tahoma;">Thanks to everyone who attended our first meeting of the year</span><span style="font-family: tahoma;">! Getting involved in campus activities early on in your college careers will open many resources and opportunities, so kudos for starting the year strong!</span></div>
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<span style="font-family: tahoma;">We ran out of time at the end of the meeting, but I wanted to elaborate on a few upcoming events that may be of interest to you.</span></div>
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<span style="font-family: tahoma;">First off, we have SU's first (annual?) <strong>Sales Night</strong>. The event will be <strong>Thursday, November 15 from 6-8pm in the Pigott Auditorium, followed by a Networking Reception from 8-9pm</strong>.</span></div>
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<span style="font-family: tahoma;">Sales Night provides a unique opportunity for SU students to find out more about careers in sales and interat with alumni and hiring managers from Salesforce.com, Starbucks, Amazon.com, Seattle Public Radio, and other organizations. Even if you have never considered a career in sales, I highly encourage you to attend this event as marketers work side-by-side with sales representatives. It's a fantastic opportunity to practice your networking, and, who knows, maybe some of the organizations may even be recruiting (AT&T, anyone?).</span></div>
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<span style="font-family: tahoma;">If you have any questions about SU Sales Night 2012, please contact the Albers Placement Center by stopping by Pigott 331, calling 206.296.5687, or emailing <a href="https://owa.seattleu.edu/owa/redir.aspx?C=kzqeCbnR3kOLaJKS_LUgPx9gZyTOiM9InEoyYeR6uZRBL977TAqzXpoAYDhQNThAFeMSbgg3FPU.&URL=mailto%3aapc%40seattleu.edu">apc@seattleu.edu</a>. I've also attached the flyer which has a list of sponsors that will be attending.</span></div>
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<span style="font-family: tahoma;"><img alt="" class="x_rg_hi x_uh_hi" height="90" id="x_rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcR_kL0Bjl__OolgrgVuMFwipxxDZFWgQFlNhgyfZ_KL1QZDtFD4GA" style="height: 90px; width: 103px;" width="103" /></span></div>
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<span style="font-family: tahoma;">SEATTLE UNIVERSITY</span></div>
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<span style="font-family: tahoma;">Campus Ministry</span></div>
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<span style="font-family: tahoma;">Second, <strong>Marketing Club is proud to be working with Campus Ministry on an exciting market research/brand identity project</strong>. We will be working directly with CM to design and execute a marketing plan from start to finish. This is a large project, and we're hoping to get as much help as possible, so if you have any interest in market research, promotions, graphic design, consulting, or just want to get involved and meet other club members, we'd love to work with you on this project!</span></div>
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<span style="font-family: tahoma;">We will be holding a <strong>brainstorming session on Thursday, November 8 from 12:25-1:25pm</strong> to go over our objective. If interested, please contact Mustafa Abid, VP of Service, at <a href="https://owa.seattleu.edu/owa/redir.aspx?C=kzqeCbnR3kOLaJKS_LUgPx9gZyTOiM9InEoyYeR6uZRBL977TAqzXpoAYDhQNThAFeMSbgg3FPU.&URL=mailto%3aabidm%40seattleu.edu">abidm@seattleu.edu</a>. We will send out more information shortly with the meeting location and other key details.</span></div>
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<span style="font-family: tahoma;">Upcoming events can also be found on our FB: <a href="https://owa.seattleu.edu/owa/redir.aspx?C=kzqeCbnR3kOLaJKS_LUgPx9gZyTOiM9InEoyYeR6uZRBL977TAqzXpoAYDhQNThAFeMSbgg3FPU.&URL=http%3a%2f%2fwww.facebook.com%2fsumarketingclub%2fevents" target="_blank">http://www.facebook.com/sumarketingclub/events</a>. Please 'like' our page and feel free to invite your friends to upcoming events!</span></div>
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<span style="font-family: tahoma;">Other than that, we're glad you were able to make our first meeting and loved your feedback and suggestions! It looks like we have a very strong club for this year, and we hope to be able to work with all of you on future projects and events.</span></div>
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<span style="font-family: tahoma;">Have any recommendations or know of any projects the Marketing Club should take on? Let us know!</span></div>
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<span style="font-family: tahoma;">Thanks and have a great Halloween!</span></div>
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<span style="font-family: tahoma;">Seattle University Marketing Club</span></div>
Alex Walzhttp://www.blogger.com/profile/02171735405384376884noreply@blogger.com0tag:blogger.com,1999:blog-8882389908734680752.post-67488589746531266002012-10-28T16:56:00.001-07:002012-10-28T16:56:45.402-07:00"Careers in Marketing" Panel Recap<br />
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<a href="http://2.bp.blogspot.com/-9GZmQ6lNEUs/UI3F8JtrduI/AAAAAAAAAC8/hgsNRrrbvN4/s1600/waggner&edstrom.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="http://2.bp.blogspot.com/-9GZmQ6lNEUs/UI3F8JtrduI/AAAAAAAAAC8/hgsNRrrbvN4/s320/waggner&edstrom.jpg" width="320" /></a></div>
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<span style="font-family: Tahoma, 'Sans Serif', Arial; font-size: 11px; text-align: -webkit-auto;">(Top: Eric, David, Monica, Lin, Julia; Bottom: Fun items provided by Waggner and Edstrom!)</span></div>
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Despite being on a Monday afternoon, during the common lunch period, there was a great turnout for the Seattle University Alumni now working at Waggner & Edstrom Worldwide:</div>
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Monica Brown: Senior Account Executive, graduated in 2004 </div>
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Rickey Bird: Senior Account Executive, graduated in 2006</div>
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David Byrd: Account Coordinator, graduated in 2006</div>
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Each openly talked about their career experiences since since graduating, especially during the time in which they dealt first-hand with their career choices as the economic rescission hit, and each had great advice that can be used for any business major from a first-year to their last year.</div>
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Top Take-Always:</div>
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--Know that it can take time to get on the "track" to the career you want; be patient</div>
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--Agency-style positions: Clients, project based, you = the brand VS. In-house positions: Departmental, 1 focus, tool for product sales</div>
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--What's important? Internships. Online presence. Read a lot, Learn the language.</div>
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--Waggner & Edstrom's internship position hires about 85% of their interns!</div>
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--You've heard it once, and you'll hear it again: It's all about who you know - networking!</div>
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--In an interview, do some research and have an opinion!</div>
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--Know that you probably won't have a job in exactly what you study in school, be flexible</div>
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--Be receptive to criticism</div>
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Alex Walzhttp://www.blogger.com/profile/02171735405384376884noreply@blogger.com0tag:blogger.com,1999:blog-8882389908734680752.post-18102633881137602132012-10-15T16:48:00.000-07:002012-10-28T16:49:20.219-07:00Careers in Marketing Panel<a href="http://waggeneredstrom.com/wp-content/uploads/2012/02/calvin.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="89" src="http://waggeneredstrom.com/wp-content/uploads/2012/02/calvin.jpg" width="200" /></a><br />
"Careers in Marketing" Alumni Panel<br />
When: Monday, October 22, 2012<br />
12:30 - 1:30pm<br />
Pigott 201<br />
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The SU Marketing Club is proud to sponsor the upcoming "Careers in Marketing" panel, put on by the Albers Placement Center.<br />
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Join us next Monday to learn from a panel of Seattle University Alumni with 4+ years of career experiences in advertising, public relations, and corporate marketing!<br />
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The panel will consist of Rickey Bird (class of 2006), Monica Brown (class of 2004), and David Byrd (class of 2006), all of whom have enjoyed great success in the marketing industry at companies like Microsoft and Seattle Times. They are currently account executives at Waggener Edstrom Worldwide, a Seattle-based public relations firm with 17 offices across the globe.<br />
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We strongly encourage you to attend this panel on Monday, Oct. 22 to hear their advice to current students (after all, it wasn't too long ago that they were in your shoes) and to ask questions of your own about the world after university.<br />
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Hope to see you there!<br />
<br />SU Marketing Clubhttp://www.blogger.com/profile/08716999864354196031noreply@blogger.com0tag:blogger.com,1999:blog-8882389908734680752.post-35044462565934455602012-09-17T20:23:00.001-07:002012-09-17T20:23:25.169-07:00Welcome New Students!<div dir="ltr" style="text-align: left;" trbidi="on">
The Seattle University Marketing Club would like to welcome the class of 2016 and wishes everyone an exciting start of term!<br />
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The Marketing Club is proud to serve as a resource for students of all grades and majors through the advancement of one's professional, academic, and social life, and hopes that you will be able to join us for our exciting, upcoming executive speakers, headquarter tours, and social events! We look forward to getting to know you better throughout this year, and we highly encourage you to talk to one of the officers, drop us an email, or post a comment on our Facebook page with any feedback or suggestions on how the Marketing Club can better serve you.<br />
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Thanks, and welcome to Seattle University!<br />
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P.S.: Stop by our table at the Albers New Student Orientation and the Club Fair!</div>
Alex Walzhttp://www.blogger.com/profile/02171735405384376884noreply@blogger.com0tag:blogger.com,1999:blog-8882389908734680752.post-76658671701719717292012-05-15T21:47:00.002-07:002012-05-15T21:47:45.448-07:00End of the Year Recap<br />
We just wrapped up our last club meeting of the year and have some big news to share with everyone who couldn't make it.<br />
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First, we were joined by Dean Phillips and the marketing faculty to present the senior awards to past president William Tsang (club leadership) and Zena Shelton and Anna Klutho (academics). So huge congrats to all of them!<br />
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Dean Phillips then introduced Jim Sinegal, co-founder of Costco, who spoke to the club about his experience as an entrepreneur and the value proposition that has made Costco so successful. Both funny and inspirational, Jim Sinegal fantastically wrapped up our last meeting of the year and we hope to work with him more in the future with his new position at Albers.<br />
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We also announced the newly elected 2012-2013 marketing club board! Returning officers are Lin Wilson (President), Alex Walz, Kalison Shilvock, Elyse Graf, Maddy Williams, and Xiao "Fiona" Fu. Newly elected officers are Paul Singh, Eric Beekman, Julia Paleski, and Mustafa Abid. Marketing professor Jay Lambe will be taking on the role of the new club Advisor. We have some great plans for next year and look forward to starting off Fall quarter at a sprint!<br />
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And finally, with less than a month of school left, I'd like to thank our graduating marketing club officers - William Tsang (President), Zena Shelton, and Max Stowell - as well our faculty advisor, Dr. Toh, as he departs for his permanent cruise. Thanks for a great year!<br />Alex Walzhttp://www.blogger.com/profile/02171735405384376884noreply@blogger.com0tag:blogger.com,1999:blog-8882389908734680752.post-39218576257304856052012-05-06T14:00:00.002-07:002012-05-06T14:01:24.196-07:00The Power of Marketing<div dir="ltr" style="text-align: left;" trbidi="on">
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Every so often you see a video on YouTube so heart-warming or so thought-provoking that you just have to share it. And today, I was in the library studying for two upcoming midterms and writing an essay on the impact of the transcendentalism movement on the American identity... so naturally, I was procrastinating on YouTube long enough to find two incredible videos to share with you all. :)<br />
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The first video shows a South African burger joint's unconventional and inspiring approach to marketing. To raise awareness of their new braille menus, the burger joint, Wimpy, created 15 burgers for the visually impaired, each with an engraved description of the burger spelt out in braille using sesame seeds. This seemingly small gesture went viral within the visually impaired community, ultimately spreading to over 800,000 sight disabled people who now recognize Wimpy as a blind-friendly restaurant.<br />
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The second video shows the power of wording, how the same message, worded differently, can have very different meanings for your audience. As a marketing major and English minor, I'm fascinated by this phenomenon and fully believe that a strong message is instrumental for succeeding in today's trend of increasingly content-based marketing with Twitter, Facbeook, and all the other emerging vehicles of personalized communication.<br />
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Both of these videos are true testaments to the power of creative marketing and really show how marketing is so much more than just revenue-maximizing. Enjoy!<br />
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<br /></div>Alex Walzhttp://www.blogger.com/profile/02171735405384376884noreply@blogger.com0tag:blogger.com,1999:blog-8882389908734680752.post-24650733169253702842012-04-20T23:13:00.001-07:002012-04-20T23:16:45.974-07:00Marketing Club Tours the Bill & Melinda Gates Foundation<div class="separator" style="clear: both; text-align: center;">
<a href="http://inhabitat.com/wp-content/blogs.dir/1/files/2011/10/Bill-and-Melinda-Gates-Foundation-NBBJ-1-537x357.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="http://inhabitat.com/wp-content/blogs.dir/1/files/2011/10/Bill-and-Melinda-Gates-Foundation-NBBJ-1-537x357.jpg" width="240" /></a></div>
<span class="event-description">The Marketing Club will be touring
the
Bill and Melinda Gates Foundation on <b>April 27</b> <b>from 12:30-3:30</b>.
Free
lunches and transportation will be provided for those who attend. Don't
miss out on the opportunity to understand the marketing concepts behind
this internationally known foundation with a chance to tour their brand
new headquarter office. All majors are invited to attend. <b>For
sign-ups
and other questions, contact Lin Wilson at wilsonl@seattle</b><wbr></wbr><b>u.edu</b>. </span><br />
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<span class="event-description">The following excerpt provides a brief
overview of the foundation's mission: </span><br />
"Guided by the
belief that every life has equal value, the Bill &
Melinda Gates Foundation works to help all people lead healthy,
productive lives. In developing countries, it focuses on improving
people’s health and giving them the chance to lift themselves out of
hunger and extreme poverty. In the United States, it seeks to ensure
that all people—especially those with the fewest resources—have access
to the opportunities they need to succeed in school and life. Based in
Seattle, Washington, the foundation is led by CEO Jeff
Raikes and Co-chair William
H. Gates Sr., under the direction of Bill
and Melinda
Gates and Warren
Buffett."<br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" height="182" style="margin-left: auto; margin-right: auto; text-align: center; width: 335px;"><tbody>
<tr><td style="text-align: center;"><a href="http://www.gatesfoundation.org/grants/PublishingImages/grants-overview-chart.gif" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="150" src="http://www.gatesfoundation.org/grants/PublishingImages/grants-overview-chart.gif" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">An overview of the various types of grants provided by the B&MGF.</td></tr>
</tbody></table>
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<span class="event-description">Read more
at <a href="http://www.gatesfoundation.org/">http://www.gatesfoundation.org/</a></span>Alex Walzhttp://www.blogger.com/profile/02171735405384376884noreply@blogger.com0tag:blogger.com,1999:blog-8882389908734680752.post-8509144311842777542012-04-14T19:43:00.002-07:002012-04-14T19:44:05.679-07:00Welcome!Welcome to the brand new Seattle University Marketing Club blog! Momentarily, our club president Lin Wilson will lay out what she has in mind for the blog as well as some excited plans for the remainder of Spring Quarter and the upcoming academic year.<br />
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On a different subject, we'd like to thank everyone who came to our last club meeting. You guys all had some great questions, and I hope you learned a lot from our guest speaker, John Rostas, the COO of BDA, Inc. Mr. Rostas shared some great leadership and career advice with the club that we encourage everyone to review by downloading his PowerPoint: <a href="http://students.seattleu.edu/clubs/marketing/files/BDA.ppt.zip">http://students.seattleu.edu/clubs/marketing/files/BDA.ppt.zip</a><br />
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We also discussed two possible Spring events at our meeting: a trip to the zoo or a tour of the Bill & Melinda Gates Foundation. The latter was by far the more popular option, so stay tuned for event details!Alex Walzhttp://www.blogger.com/profile/02171735405384376884noreply@blogger.com0