Tuesday, May 15, 2012

End of the Year Recap

We just wrapped up our last club meeting of the year and have some big news to share with everyone who couldn't make it.

First, we were joined by Dean Phillips and the marketing faculty to present the senior awards to past president William Tsang (club leadership) and Zena Shelton and Anna Klutho (academics). So huge congrats to all of them!

Dean Phillips then introduced Jim Sinegal, co-founder of Costco, who spoke to the club about his experience as an entrepreneur and the value proposition that has made Costco so successful. Both funny and inspirational, Jim Sinegal fantastically wrapped up our last meeting of the year and we hope to work with him more in the future with his new position at Albers.

We also announced the newly elected 2012-2013 marketing club board! Returning officers are Lin Wilson (President), Alex Walz, Kalison Shilvock, Elyse Graf, Maddy Williams, and Xiao "Fiona" Fu. Newly elected officers are Paul Singh, Eric Beekman, Julia Paleski, and Mustafa Abid. Marketing professor Jay Lambe will be taking on the role of the new club Advisor. We have some great plans for next year and look forward to starting off Fall quarter at a sprint!

And finally, with less than a month of school left, I'd like to thank our graduating marketing club officers - William Tsang (President), Zena Shelton, and Max Stowell - as well our faculty advisor, Dr. Toh, as he departs for his permanent cruise. Thanks for a great year!

Sunday, May 6, 2012

The Power of Marketing

Every so often you see a video on YouTube so heart-warming or so thought-provoking that you just have to share it. And today, I was in the library studying for two upcoming midterms and writing an essay on the impact of the transcendentalism movement on the American identity... so naturally, I was procrastinating on YouTube long enough to find two incredible videos to share with you all. :)

The first video shows a South African burger joint's unconventional and inspiring approach to marketing. To raise awareness of their new braille menus, the burger joint, Wimpy, created 15 burgers for the visually impaired, each with an engraved description of the burger spelt out in braille using sesame seeds. This seemingly small gesture went viral within the visually impaired community, ultimately spreading to over 800,000 sight disabled people who now recognize Wimpy as a blind-friendly restaurant.

The second video shows the power of wording, how the same message, worded differently, can have very different meanings for your audience. As a marketing major and English minor, I'm fascinated by this phenomenon and fully believe that a strong message is instrumental for succeeding in today's trend of increasingly content-based marketing with Twitter, Facbeook, and all the other emerging vehicles of personalized communication.

Both of these videos are true testaments to the power of creative marketing and really show how marketing is so much more than just revenue-maximizing. Enjoy!

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