Monday, February 4, 2013

A Pleasure with Piecora’s Pizza

Family owned and operated since 1982, Piecoras Pizza is the "slice of New York in Seattle." 
As a local businessman and entrepreneur, Danny Piecora spoke to Marketing Club to explain his experience about starting his successful business and how his marketing strategy is what drives his business.
Simple and to the point Mr. Piecora spoke from his heart and his family in which from our executive team our top take always included:
  1. Danny's strategies were a refreshing change from the by-the-book rules for operating a business that we are always taught. He reminded us that overall, what matters most is that the business is connected with the customer and the customer likes the product.
  2. The way to get attention is to get your customer to taste the product (handing pizza out to stopped cars.
  3. Couponing isn’t always a good thing, because it reflects the kind of customers you expect and want.
  4. It's all about the supply chain - ingredients make all the difference in the competitive restaurant industry.
  5. “Prepare to go out of business”- if it doesn't work the first time with a business, learn from it and try again.

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