Family owned and operated since 1982, Piecoras Pizza is the "slice of New York in Seattle."
As a local businessman and entrepreneur, Danny Piecora spoke to Marketing Club to explain his experience about starting his successful business and how his marketing strategy is what drives his business.

- Danny's strategies were a refreshing change from the by-the-book rules for operating a business that we are always taught. He reminded us that overall, what matters most is that the business is connected with the customer and the customer likes the product.
- The way to get attention is to get your customer to taste the product (handing pizza out to stopped cars.
- Couponing isn’t always a good thing, because it reflects the kind of customers you expect and want.
- It's all about the supply chain - ingredients make all the difference in the competitive restaurant industry.
- “Prepare to go out of business”- if it doesn't work the first time with a business, learn from it and try again.
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