Marketing Club hosts Bryan Richardson!

Join Marketing Club for our next meeting with executive speaker Bryan Richardson, director of Interaction Design at Varolii Corporation! With more than thirty years of experience in visual graphics, innovative sound design, and brand identity, Bryan Richardson leads Varolii in its unique approach to customer interaction and relations management and was recently recognized with the Customer Interaction Solutions 2011 Speech Technology Excellence Award by Technology Marketing Corporation (TMC). 

Join us Thursday, March 7 from 12:20-1:20 in Pigott 103 to hear Bryan speak about his experience and advice to students interested in marketing, sales, public relations, or information technology. As always, free food will be provided - Jimmy John's, anyone?

Not familiar with Varolii or Customer Interaction Management? Check out the awesome video below for some background information before the meeting!

Join us for The Greatest Movie Ever Sold!

Join Marketing Club tomorrow (Tuesday, February 26) from 6-8pm in Bannan 102 to watch Morgan Spurlock's hilarious new documentary on product placement and the advertising industry!

Participate in a market research survey!

Hey Redhawks,

In case you missed Marketing Club's tabling last week, we have a very exciting project we'd like to share with you! We are teaming up with Campus Ministry to conduct some market research on how students perceive the organization, its promotions, and its breadth of programs. The results of this research will give us a better idea of what CM is doing right and in what areas it could improve, and eventually, we hope to work with CM to provide a marketing strategy and events more catered to your interests.

A committee of marketing club members have designed a survey to measure these perspectives and we'd be extremely grateful if you could take two minutes to fill it out. Not only will your input help improve campus life, but Campus Ministry is offering an additional incentive by providing gift cards to popular Capitol Hill hangouts. Any survey responses provided before March 1 will be entered into a drawing for one of three $25 gift cards to Cupcake Royale, Stumptown Coffee, or Piecora's Pizza.

Complete the survey online at: http://studentvoice.com/su/campusministrystudentperceptions

Best regards,SU Marketing Club, Service Committee

A Visit to Boeing

The Marketing Club had the incredible opportunity to tour Boeing's Everett plant last Friday and got to see (a tiny portion of) the largest building in the world. We learned about the history of this nearly one-hundred-year-old company and saw firsthand how it pioneered six sigma and lean production and mastered logistics to become one of the largest global aircraft manufacturers and the second largest aerospace and defense contractor in the world.

A big thank you to everyone who participated in the tour! Have an idea of another local company for Marketing Club to tour? Email us at members@sumarketingclub.com !

A Pleasure with Piecora’s Pizza

 

Family owned and operated since 1982, Piecoras Pizza is the "slice of New York in Seattle." 

 

As a local businessman and entrepreneur, Danny Piecora spoke to Marketing Club to explain his experience about starting his successful business and how his marketing strategy is what drives his business.

 

Simple and to the point Mr. Piecora spoke from his heart and his family in which from our executive team our top take always included:

 

1. Danny's strategies were a refreshing change from the by-the-book rules for operating a business that we are always taught. He reminded us that overall, what matters most is that the business is connected with the customer and the customer likes the product.
2. The way to get attention is to get your customer to taste the product (handing pizza out to stopped cars.
3. Couponing isn’t always a good thing, because it reflects the kind of customers you expect and want.
4. It's all about the supply chain - ingredients make all the difference in the competitive restaurant industry.
5. “Prepare to go out of business”- if it doesn't work the first time with a business, learn from it and try again.

Tour the new Boeing Plant!

Join the Marketing Club in our upcoming tour of the all-new Boeing plant in Everett! The tour will be on February 8th from 12:00-4:00pm, and lunch and transportation will be provided. The tour will revolve around Boeing's operations strategy and its new assembly line.

Tickets are $10 (originally a $25 value) and are first-come, first-serve. To reserve a spot, email members@sumarketingclub.com or speak to one of the officers at our meeting this Thursday.

For more information, check out the event listing on our Facebook.

Piecora's Pizza comes to SU!

The Marketing Club is excited to welcome Danny Piecora to speak at the club's next meeting on Thursday, January 24 from 12:20 to 1:20. Danny Piecora is the founder of Piecora's Pizza, Capitol Hill's hottest pizza joint, and will share with the club his experience in entrepreneurship and business management.

The meeting will be in Piggott 103 on January 24 from 12:20-1:20. Come hungry as Piecora's Pizza will be served.

Be sure to check out this article on Seattle PI to learn more about Piecora before the meeting!