Participate in a market research survey!

Hey Redhawks,

In case you missed Marketing Club's tabling last week, we have a very exciting project we'd like to share with you! We are teaming up with Campus Ministry to conduct some market research on how students perceive the organization, its promotions, and its breadth of programs. The results of this research will give us a better idea of what CM is doing right and in what areas it could improve, and eventually, we hope to work with CM to provide a marketing strategy and events more catered to your interests.

A committee of marketing club members have designed a survey to measure these perspectives and we'd be extremely grateful if you could take two minutes to fill it out. Not only will your input help improve campus life, but Campus Ministry is offering an additional incentive by providing gift cards to popular Capitol Hill hangouts. Any survey responses provided before March 1 will be entered into a drawing for one of three $25 gift cards to Cupcake Royale, Stumptown Coffee, or Piecora's Pizza.

Complete the survey online at: http://studentvoice.com/su/campusministrystudentperceptions

Best regards,SU Marketing Club, Service Committee

A Visit to Boeing

The Marketing Club had the incredible opportunity to tour Boeing's Everett plant last Friday and got to see (a tiny portion of) the largest building in the world. We learned about the history of this nearly one-hundred-year-old company and saw firsthand how it pioneered six sigma and lean production and mastered logistics to become one of the largest global aircraft manufacturers and the second largest aerospace and defense contractor in the world.

A big thank you to everyone who participated in the tour! Have an idea of another local company for Marketing Club to tour? Email us at members@sumarketingclub.com !

A Pleasure with Piecora’s Pizza

 

Family owned and operated since 1982, Piecoras Pizza is the "slice of New York in Seattle." 

 

As a local businessman and entrepreneur, Danny Piecora spoke to Marketing Club to explain his experience about starting his successful business and how his marketing strategy is what drives his business.

 

Simple and to the point Mr. Piecora spoke from his heart and his family in which from our executive team our top take always included:

 

1. Danny's strategies were a refreshing change from the by-the-book rules for operating a business that we are always taught. He reminded us that overall, what matters most is that the business is connected with the customer and the customer likes the product.
2. The way to get attention is to get your customer to taste the product (handing pizza out to stopped cars.
3. Couponing isn’t always a good thing, because it reflects the kind of customers you expect and want.
4. It's all about the supply chain - ingredients make all the difference in the competitive restaurant industry.
5. “Prepare to go out of business”- if it doesn't work the first time with a business, learn from it and try again.

Tour the new Boeing Plant!

Join the Marketing Club in our upcoming tour of the all-new Boeing plant in Everett! The tour will be on February 8th from 12:00-4:00pm, and lunch and transportation will be provided. The tour will revolve around Boeing's operations strategy and its new assembly line.

Tickets are $10 (originally a $25 value) and are first-come, first-serve. To reserve a spot, email members@sumarketingclub.com or speak to one of the officers at our meeting this Thursday.

For more information, check out the event listing on our Facebook.

Piecora's Pizza comes to SU!

The Marketing Club is excited to welcome Danny Piecora to speak at the club's next meeting on Thursday, January 24 from 12:20 to 1:20. Danny Piecora is the founder of Piecora's Pizza, Capitol Hill's hottest pizza joint, and will share with the club his experience in entrepreneurship and business management.

The meeting will be in Piggott 103 on January 24 from 12:20-1:20. Come hungry as Piecora's Pizza will be served.

Be sure to check out this article on Seattle PI to learn more about Piecora before the meeting!

Happy New Year!

Marketing Club wishes you a happy 2013 as we reign the new year with exciting speakers, events, and meetings! Stay tuned to learn what we have planned for Winter Quarter and how to get involved!

The Sum of "Sales Night"

Sales Night was a success!! With a full auditorium full of students, teachers, graduates and businessmen and women there were great speakers and an open place which great topics such as: debunking sales myths, the entrepreneurial side of sales, innovative technologies to effective sales, applying marketing concepts to sales, the future of selling, careers in sales and networking with sales representatives were discussed. 

Top Take-Aways:

• Despite the name, sales is not "tricking" someone. Sales is essentially about building a personal relationship between a company/brand and a customer.
• 77% of people in sales jobs enjoy going to work every day - a number that is significantly higher than that of the average profession - and only 7% of people in sales jobs dislike their work.
• Sales really require soft skills and hard skills and balancing the two.
• The sales profession is constantly changing. The idea of the used car salesmen and cold calls are become less important, while modern sales is becoming more about strategy, customer intimacy, and value propositions.
• Many jobs include selling but do not have sales in the name. Just because "sales" isn't in a job title, doesn't mean that it's not fundamentally a sales job - customer service, donor relations, etc. are all in the sales family. 
• While sales is an excellent profession in itself, it's also often used as a stepping stone for climbing the corporate ladder - most CEOs start off in sales.

Lots of valuable information was sold to the highest listener!